Google shopping

New ways to shop from google shopping

Announced officially back in 2019 as an improved successor of the paid Google Shopping service, Google Shopping Experiences has revolutionized the eCommerce world ever since. With billions of searches per day on Google, it’s one of the first places shoppers go to discover or find products online. And with the eCommerce industry accelerating at an unprecedented pace, Google have now taken a step further to help businesses and their products get discovered and give people more options when they’re looking to buy.

Last week’s Google I/O event was packed with interesting news. But for those in the eCommerce world, the star of the show was Google’s Shopping Graph, the dataset that connects shoppers with billions of product listings from merchants across the whole internet, in real-time.

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In a nutshell, the Shopping Graph is an AI-enhanced model that brings together information from websites, reviews, videos and, most importantly, the product data that Google receives from brands and retailers directly, submitted via the Merchant Center or Manufacturer Center. The Shopping Graph works in real-time and is designed to show users relevant listings as they shop across Google.

At OAK3, we have been developing B2C and B2B eCommerce platforms for more than 10 years. If you want to know more about our services, please contact us or drop us an email at We’re here to help!

In addition to providing details about how the Shopping Graph powers Shopping Experiences, the company also announced a few concrete steps they are taking to support discoverability for all merchants: eliminating commission fees and making it free for sellers on Google.

These two changes have made Google turn from a research destination for shoppers, to a real-time marketplace. Google is now far more accessible for retailers compared to some of its competitors, like Amazon, which can charge fees ranging from 8–15% per item sold. All these will eventually make merchants understand that there’s value in submitting their product data by driving clicks to their product pages. And, as long as users continue to rely on Google, there will be reasons for retailers to get on board.

To top this exciting news up, some amazing new features of the already complex Shopping Experiences have been unveiled.

Shop with Google Lens
Following on the fact that one of the most popular ways people take note of things they like is by taking a screenshot, when a user views the screenshot in Google Photos, there will be a suggestion to search the photo with Google Lens, allowing you to see search results that can help you find that product that caught your eye.

Cart reminder
As shopping isn’t always a linear experience and most of the time shoppers leave their carts to follow different leads, or simply because they are not ready yet to purchase, Google is introducing a new Cart Reminder feature in Chrome. This feature will show previews of products that users have left in their shopping carts across various retailers, coupled with promotions for those retailers if they opt-in.

Linking loyalty programs
Linking loyalty programs is Google’s way of making sure that customers get the best value of the products they are buying. Shoppers will be able to link their loyalty programs from various retailers to their Google accounts to show more purchasing options across Google. Only Sephora was mentioned at last week’s Google I/O event, but we are sure that more merchants will become available.

Improved Shopify integration
Owing to large communities of developers, big eCommerce platforms like Magento and Shopware have been benefiting from various extensions to link products with Google Shopping. However, Shopify, as one of the largest eCommerce providers with more than 1,7 million merchants, was lagging behind. Google are now expanding their partnership with Shopify, introducing a new, simplified process that will let Shopify users feature their products across Google Search, Shopping, YouTube, Google Images and more, in just a few clicks.

At OAK3, we have been developing B2C and B2B eCommerce platforms for more than 10 years. If you want to know more about our services, please contact us or drop us an email at We’re here to help!

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