We’ve all seen the benefits that technology has brought, we’ve all read the statistics and we’ve all been seeing it coming… “e-commerce in Europe will be worth €717 billion in 2020”. Good news indeed for the ones already there, but this raises a real concern for the ones who aren’t. If before they would have stood a chance, the actual pandemic with its infamous social distancing, total or partial lock-downs, closing street-side shops, means that in all its grimness, the saying “If you are not online, you don’t exist!”, can not be more true.
If before the pandemic, experts were seeing traditional and online shopping going hand in hand for a few good years, this fairy tale romance soon started to fade. The pandemic has changed the way people shop. Some ordered online for the first time, and with that, they understood how easy it was and they certainly went back for more. Bring in the equation the fact that official statistics have been showing an increase of more than 20% in online shopping in the last 2 years, and you will soon realize why now, more than ever, it is IMPERATIVE to have an online presence. So, without further ado, we’ve come up with 5 ways to boost up your online presence from zero to hero in just a few weeks.
1. Choose the right partner to bring your idea to life
This is a crucial component in launching your eCommerce site. If you want to launch your site in a relatively short time span and in a professional manner, make sure to do your research when it comes to hiring developers. Get references from other eCommerce websites the developers have built. Get a timeline for how long they anticipate it will take to launch the site. Be sure to ask if they have the experience and expertise in building sites on the platform you choose.
Too often, entrepreneurs move forward with a developer without doing their due diligence in terms of research. Don’t let this happen to you, as it can put a halt to your website before you really even get started.
At OAK3, we have great expertise in developing eCommerce platforms for B2C and B2B online stores. OAK3 is a Solution Partner for Magento, so if you want to know more about which platform you should choose for your e-shop, please contact us or drop us an email at email@example.com. We’re here to help!
2.Choose the right platform for your eCommerce project
The eCommerce site you run your store on has a big impact on the functionality and performance of your business. It is true, the competition on the market is fierce, and the majority of eCommerce platforms have a modern software architecture and a powerful feature list. However, if you start asking yourself questions like “how quickly is my business able to grow?, “is the platform I chose scalable enough?” or “how can I control the way your customers interact with my business?” you will see that there aren’t many options out there that outclass Magento. Of course, it leaves the question of running costs, but we have managed to come up with some really good packages to make it more affordable. Moreover, by automating processes like order processing and invoice generation, or with the help of ERP integrations, you can reduce the costs of running your business, so it’s a real win-win situation.
Get rid of any worries about technical infrastructure! We take care of developing your e-Shop, integrations with online payment processors, couriers, marketplaces, ERPs and we provide you with technical support. Please contact us or drop us an email at firstname.lastname@example.org. We’re here to help!
3. Find the right hosting for your website and the right server to run your eCommerce business efficiently
Your website speed is one of the essentials of eCommerce growth. Customers are looking for streamlined shopping experiences therefore you need to ensure that each page loads quickly in order to yield higher conversions. As the stats show, a one-second delay in page loading can reduce customer satisfaction by 16% and increase conversion loss by up to 7%. If your website page takes two or three seconds to load, you can kiss your success goodbye!
However, speed is not the only factor that you should consider. Things like performance under a certain amount of traffic, SSL encryption, database speed, storage, backup, and tech support, all need to be assessed before making a decision.
Luckily, we partnered with BinBox, one of the leading telecom service providers, and the first official partner for Azure Stack in Romania, to offer one of the most powerful web hosting services available for your eCommerce project:
The Enterprise solution for the price of the SoHo solution – 49,99 EUR (+VAT)/month. The whole bundle is based on Microsoft and Cisco cloud technologies and includes:
• Domain reservation & web hosting – 200 GB
• Business e-mail hosting – 2 x Exchange Online (+ Web Office Apps)
• Business e-Commerce hosting (based on CISCO UCS & Azzure Stack technologies)
– 2 vCPU
– 8 GB vRAM
– 200 GB storage
– 1 x IP public
– 1 Gbps Internet
• Magento one-click deployment
49,99 EUR/month +VAT
* the offer is available for the displayed configuration for a limited time
4. Find a theme that matches your eCommerce vision
The theme is what sets your website apart from the competitors and helps you create consistent branding across all channels. In other words, your theme will make your e-store look unique. With that in mind, you will want to steer away from eCommerce platforms which offer a limited number of themes. One of the major advantages of Magento is its extensive collection of themes. Magento users can find it easy to differentiate their websites from other competitors’ by using different themes provided by both Magento and independent members of the Magento community.
If you want to know more about Magento’s out of the box themes, or you would like to consider a custom theme, please contact us or drop us an email at email@example.com. We’re here to help!
5. Find the extensions and integrations that will help run your business efficiently
To run a successful website, you will need an extensive array of tools. Some platforms have a small number of extensions and lack advanced inventory management features. On the opposite side, Magento has won the highly praised status of one of the most flexible eCommerce platforms because it never shies away from making use of third-party tools, solutions, components, and integrations. Whether you need a payment gateway, a comments and reviews plugin, social media integration, analytics tool, or a Product Recommendations extension, Magento allows you to effortlessly add it to your page and improve your storefront’s appearance, style, and functionality. Back-end changes, such as code rewriting, are also possible.