eCommerce platforms have gone from strength to strength over the last years and although the majority of them have a modern software architecture and a powerful feature list, Magento has always topped the list and gained the enviable status of “industry standard”. Highly praised for its flexibility and expandability, it is no wonder why many large and fast-growing businesses opt for Magento.
So, without further ado, here are our 5 reasons why we think Magento is the best eCommerce platform:
1. Open-source platform
Build under an open-source license, and as such, with open source code that everyone can study and improve, it allows for a collaborative effort to make it stand out. Magento boasts the largest community of implementation partners and developers, with more than 200,000 developers worldwide. As an open-source platform, Magento is extremely adaptable, meaning it can be adjusted to fit just about any sort of needs that developers, merchants, or other end users might have. On top of all that, it comes with better security standards and more reliable performance.
2. Many customization options
Customizable with over a thousand high-quality integrations and extensions, Magento has gained the status of one of the most flexible eCommerce platforms. Whether you need a payment gateway, social media integration, an analytics tool, or a Product Recommendations extension, Magento allows you to effortlessly add it to your page and improve your storefront’s appearance, style, and functionality. Backend changes, such as code rewriting, are also possible.
3. Scalability and flexibility
Magento was built with one goal in mind – to make it faster, easier, and more cost-effective than ever before to create shopping experiences that are tailored precisely to specific business needs. Thanks to its flexibility and expandability, with one of the most extensive feature lists you will ever find in terms of eCommerce software, it can be adapted to any size online store. Moreover, no matter how complex the website is, its page loading speed will still be impressive, and we know for a fact a lot of users will agree.
4. SEO ready
According to various research, Magento is one of the best SEO-optimized platforms. From product and pages metadata to image optimization, canonical tags for products and categories, edit of robot.txt files, it offers many SEO settings out-of-the-box. To top all these up, it also comes with a powerful set of marketing tools. Communications features for email marketing and newsletters, as well as Promotions tools, are all there to help merchants reach more customers. Marketers can easily access and analyze data, evaluate marketing ROI, retention efforts, conversion rates, and more, to gain a 360-degree view of their business.
5. Ability to move from an older to a newer version
With Magento 1 having reached its EOL in June 2020, no longer releasing updates for plug-ins and modules, it became somehow imperative that in order to stay competitive, companies need to migrate to the new enhanced Magento 2 platform. Thanks to a suite of innovative technologies, users can now create remarkable digital storefronts, increase online performance, and accelerate marketplace expansion. The migration is a complex process, and using Magento Certified experts is the key to make it efficient and effective.
If you have any questions about our services, please contact us or drop us an email at firstname.lastname@example.org. We’re here to help! OAK3 is a Solution Partner for Magento, so don’t hesitate to get in touch!